Promoting PPC through Google AdWords

The most affordable way to promote yourself is through Google Adwords.

Google AdWords is one of the most popular PPC promoting services (Pay Per Click) and also one of the most affordable ways to promote online, compatible with any type of business.

Depending on the competition in the field in which you want to promote, and the budgets that your competitors have allocated for each of the keywords that you want to attract visitors, you'll have to pay a certain amount for each click of your advertising.

The promoting ads with high quality, generate lower costs and occupy better positions to display each ad.

Google quality score has a significant influence on:
- Cost per click
- The position of the promoting ads in the Google search results page

The CPC offer you these options:
- Automatic bidding. This is the easiest way of bidding. Set a daily budget and let the AdWords system adjust your CPC bids, to bring you the highest number of clicks within that budget;
- Manual bidding. Get full control over your CPC. Manual bidding enables you to set bids at the ads group level, or for keyword or individual placements, so that you know as much as you bid only for clicks that means the most to you.

Google AdWords Quality Score has a major impact on the success of the promoting campaign of the web, and its profitability.

A campaign becomes successful if is properly monitored, and then analyzed in detail, considering a sum of essential metrics: the conversion rate based on the traffic sources, the abandonment rate of the site, and the average time spent on site, the keywords that bring immediate conversion, and those who brig assisted conversions.

An AdWords team consultant from the Intermezzo.click checks and change the ads, adds and removes the keywords, monitors the competition, or creates other optimizations for your campaign. The results are visible from the first month: the increasing of customers, the growth of the conversion rate, the cost reduction, more time for you and your marketing department.

Whether the aim is to increase the number of visitors on site, the online sales, the number of phone calls or customer loyalty, Google AdWords can help you.